Chile has the highest testicular cancer mortality rate in the world; however, this cancer is curable in 90% of cases if detecte early.
know how to detect it.The problem? The at-risk population doesn't know how to detect it.
The steps to perform a testicular cancer self-exam are very similar to the classic gesture of checking the balls that tennis players do before playing.We intervene in the broadcasts of the most important tennis tournaments of the season to teach
the 3 basic steps of self-examination.
know how to detect it.The problem? The at-risk population doesn't know how to detect it.
The steps to perform a testicular cancer self-exam are very similar to the classic gesture of checking the balls that tennis players do before playing.We intervene in the broadcasts of the most important tennis tournaments of the season to teach
the 3 basic steps of self-examination.
Video case
Spot
Agency: DDB Chile // DDB Latina
President & CCO DDB Latina: Juan Carlos Ortiz
President & CCO DDB Latina: Juan Carlos Ortiz
President & CCO DDB Chile: José Ignacio Solari
Creative Director: Cristián Montegu V.
Senior Art Director: Jorge Correa
Copywriter: Jonathan Díaz
Art Director: Jorge Varela / Eduardo Casassus
Production: Triciclo Films
Creative Director: Cristián Montegu V.
Senior Art Director: Jorge Correa
Copywriter: Jonathan Díaz
Art Director: Jorge Varela / Eduardo Casassus
Production: Triciclo Films
Director: Matías Montecinos
Post Production: Atómica
Post Production: Atómica
